A/B Split Testing
A/B Split Testing is a way to test how different changes you make to your website or product will affect how people use it. You can test things like the color of a button, the wording on a page, or...
Active View
Active View is a marketing term that refers to the number of people who have seen an ad and interacted with it in some way. This could be as simple as clicking on it or interacting with it in some...
Ad Click
When someone clicks on an advertisement, that is called an ad click. Ad clicks are a way for businesses to measure the effectiveness of their advertising campaigns. They can also be used to track how many people saw a particular...
Ad Exchange
An ad exchange is a digital marketplace that allows buyers and sellers of advertising to meet and do business. Ad exchanges allow for the buying and selling of ad space in real-time, making it possible for publishers to get the...
Ad Network
An ad network is a company that helps businesses place ads on websites. Ad networks use sophisticated algorithms to place ads on websites they believe will be most effective. Ad networks also help advertisers measure the effectiveness of their campaigns...
Adaptive Content
Adaptive content is a type of content that changes its form or appearance in order to better meet the needs of the user. Adaptive content is also often personalized for each user, based on their preferences or past interactions with...
Facebook Marketing
Facebook Marketing is a way to connect with potential customers on social media. It involves creating and sharing content that promotes your business and then using Facebook’s tools to target and reach out to potential customers.